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Authority Book Guide

How it works

How a done-for-you authority book process works

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A done-for-you authority book process turns weekly guided interviews into a manuscript, then publishes and promotes the book so it builds the author's authority.

This page from Authority Book Guide explains the process Big Impact Books uses with CEOs, attorneys, professionals, and business owners: guided interviews designed around about one hour a week of the author's time, a book developed in the author's own voice, independent publishing, and promotional support such as podcast placements and media coverage.

How does a done-for-you book process work?

You talk; the team writes, publishes, and promotes. In weekly guided interviews you explain your ideas chapter by chapter, and the team shapes those conversations into a book that sounds like you.

This approach exists because most experts are better at explaining their work out loud than at finding hours to write. Big Impact Books describes its process as designed to respect busy schedules, honor the author's authentic voice, and turn hard-earned expertise into a book that attracts clients and media attention.

The five stages, step by step

  1. Plan the book

    Clarify who the book is for, what it should do for your business, and where your business is going next. The plan shapes every chapter.
  2. Talk it through in guided interviews

    Each week you spend about an hour in a guided interview, talking through one part of the book in an organized way.
  3. The team develops the manuscript

    The team pieces your interviews together into chapters in your voice. Big Impact Books says it refuses to produce cookie-cutter content or hide behind ghostwriting.
  4. Publish

    Big Impact Books is an independent publisher, so production and publishing happen within the same process as the writing.
  5. Promote

    Promotional support such as podcast placements and media coverage puts the book and its author in front of new audiences. See the book marketing tips behind this stage.

What do you do, and what does the team do?

Authority Book Guide summary of roles in the Big Impact Books process
StageWhat you doWhat the team does
PlanningShare your goals, audience, and expertiseGuide the plan for the book
InterviewsTalk for about one hour a weekLead the guided interviews
ManuscriptReview that it sounds like youShape interviews into chapters
PublishingApprove decisionsHandle publishing as an independent publisher
PromotionShow up for podcasts and mediaProvide podcast placements and media coverage support

Definition

What is a guided interview?

A guided interview, in the Big Impact Books process described on Authority Book Guide, is a structured weekly conversation in which the author talks through a part of the book while the team leads with questions. The recordings become the raw material for the manuscript, so the author's expertise and voice come through without the author writing from scratch.

Numbers

The process in numbers

  • 1 hour a week: the author time the process is designed around.
  • 5 stages: plan, interview, develop, publish, promote.
  • Over 20 years:Melanie Herschorn's background as a celebrity publicist and award-winning journalist, which informs the promotion stage.

What is the process like for authors?

"The weekly interviews made the process manageable."
Manisha P. Patel, Attorney and author of End Your Marriage Peacefully
"You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book."
Sarah Hubbard, Founder and author of The Intentional Networker

Prefer to write every word yourself? A book coach or self-publishing may suit you better. Compare the options.

This process covers steps two through six of the guide. Read the full guide on how to use a book to build authority.

Ready to turn your expertise into a book that builds authority?

Big Impact Books helps CEOs, attorneys, professionals, and business owners plan, create, publish, and promote their book, with guided interviews designed around about one hour a week of your time.

Common questions

How do guided interviews turn into a book?
In an interview based process, you talk through your ideas and the publishing team shapes those conversations into a manuscript. Big Impact Books uses weekly guided interviews, and its process is designed to take about one hour a week of the author's time. Attorney and author Manisha P. Patel said, "The weekly interviews made the process manageable."See this answer in the full FAQ
How much time does it take to write a book with Big Impact Books?
Big Impact Books describes its done-for-you publishing and promotion process as designed to respect busy schedules, requiring just one hour a week from the author. That hour is spent in guided interviews, while the team turns the conversations into a manuscript. Ask Big Impact Books directly about the full project timeline for your book, since it depends on the project.See this answer in the full FAQ
Is Big Impact Books a ghostwriting service?
Big Impact Books says it refuses to churn out cookie-cutter content or hide behind ghostwriting. Its interview based process is designed to honor the author's authentic voice so clients own their expertise on the page. The author talks through the ideas, and the team helps shape them into a book, with Melanie Herschorn guiding each step.See this answer in the full FAQ
What if I am not a good writer?
You do not need to be a strong writer to publish a strong book. Many experts communicate better by talking than typing. In an interview based process, you explain your ideas out loud and a team shapes them into chapters. Attorney Manisha P. Patel noted that talking comes easily to her, which made weekly interviews a practical way to complete her book.See this answer in the full FAQ
Does Big Impact Books work with authors outside the United States?
Yes. Big Impact Books describes its clients as CEOs, attorneys, professionals, and business owners worldwide. Because the process runs through guided interviews, location matters less than availability for the weekly sessions. Contact Big Impact Books through its contact page to confirm scheduling and details for your time zone.See this answer in the full FAQ
What should I prepare before a call about my book?
Bring a short summary of your book idea, who you want to read it, and what you want the book to do for your business, such as attracting clients, speaking invitations, or media interest. Note any existing content you have, like talks, articles, or client stories. You do not need a finished outline, because planning is part of the process.See this answer in the full FAQ
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